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Presentation Description:
The Healthy Monday team collaborated with the integrative therapies professionals at Columbia University Irving Medical Center to design and market an action oriented program to persuade healthcare professionals to take their own advice and engage in healthier behaviors. The effective weekly communication strategy offered by the Health Monday campaign has been shown to educate individuals about the benefits of adopting and maintaining more frequent healthy behaviors and led to reported changes in health practices in stress reduction, physical activity, and diet. Preliminary data from the Healthy Monday Nurses Program demonstrated that the background information and practices helped improve the participants’ knowledge of the benefits of the activities as well as a greater engagement and receptivity to the messaging provided.
Webinar Presented by:
Ron Hernandez
Managing Director, The Monday Campaigns
New York State Public Health Association
PO Box 38127 Albany, NY 12203 Tel: 518.427.5835 Email: info@nyspha.org
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